Staging is one of the coolest things you can do to a home, and it’s one of the best ways to move it like a hot potato. But, staging requires effort and, well, gosh darn it we humans are lazy. We won’t do anything that isn’t absolutely necessary. And, when it’s not certain that a home will actually sell, we don’t want to actually do any work. Enter virtual staging. It has a lot of the benefits of actual staging, without the sweating and the physical labor.
You know how actual staging of a home involves moving furniture around (usually out of the house), bringing in new furniture, painting walls and hanging up depersonalized pictures? Yeah, with virtual staging, that doesn’t happen. Virtual staging involves using the Internet to sell homes.
Real estate agents typically use a tablet computer or even a laptop to show potential buyers a virtual home. They will work with actual photos of a vacant home and then add real furnishing to it. So, the end result is that the potential buyer gets to see actual branded furniture (furniture that they can actually buy) in the home.
They can envision themselves living in the home. Meanwhile, the current owner doesn’t have to set up and take down anything.
Virtual staging is, as you might guess, less costly than actual staging. You just don’t have the labor costs associated with a real live staging. Staging a home typically isn’t cheap either. It can cost several thousand dollars. Compare this with virtual staging, which costs just $200 to $300. With real staging, if the home doesn’t sell immediately, those furniture rental costs keep accruing. With virtual staging, it’s a one-time cost for the seller.
The best thing about a virtual staging is that the potential buyer can envision themselves living in the home – there’s no sacrifices being made there. This isn’t the 1990s. Virtual tech has gotten pretty good. While it might not perfectly mimic the real thing, it’s pretty close.
The secret lies in the fact that virtual staging uses real photos of homes for sale, and they also use a patent-pending process whereby they bring in virtual furniture that’s real (virtually modeled to look like the real thing). This furniture is actual furniture and not a generic virtual reproduction. In other words, it’s not like playing the SIMS, where you see a couch, and it just looks like a generic couch. You get to actually see something made by a manufacturer.
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That doesn’t mean that there’s no room for traditional home staging. There is. You see, traditional staging does have one benefit and that benefit is that people get to actually see what their potential new home looks like. With a virtual staging event, they only see things on the screen.
With a live staging event, they can experience the sunshine coming through the window, the smells, the sights; they can sit in the furniture. They get the whole experience. For some people, this is irreplaceable.
Alice has many years of knowledge as a real estate agent. Now she works as a consultant to other real estate professional. If any of our reader’s has any query, suggestion, you can contact through this blog.
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